See these expressions of horror?
This gif perfectly sums up how we feel when we see a wedding vendor with a web form that says
It's 2022, and we like to think that wedding vendors know better than to assume that all folks getting married are straight, right?
When it comes to inclusive marketing and advertising for wedding vendors, ethnicity and sexuality is just the beginning.
Because that gif up there? We make that same face when we see a photographer's portfolio that only has slender, young, straight people.
…And when we see a styled shoot submission with stereotypes like tipis and dreamcatchers.
…And when we see language that excludes polyamorous folks.
…And when we see venues who don't talk about their accessibility options for folks working with disabilities.
Inclusive language is only the beginning when it comes to marketing best practices for wedding vendors
Lots of us in the wedding industry know we need to get better about diversity and inclusion, but it's hard to know where to start. We're all sensitive about making mistakes and looking stupid (or worse).
When we mentioned the issue on Facebook recently, we heard from several vendors saying “Do you have any resources about how to make my business more inclusive?”
And now the answer is HELL YES WE DO.
At Offbeat Bride, we've spent over 15 years building a more inclusive culture in the wedding industry. This winter, we worked with a diversity & inclusion writer and activist named Taylor de la Fuente to publish Offbeat Bride's Guide to Inclusive Marketing for Wedding Vendors… and the experience was so transformative that it lead us to decide we need to change our name.
Why? Because wedding industry friends, we can do better
We want all y'all to ROCK your bounce back in 2022, so we've created Offbeat Bride's Guide to Inclusive Marketing for Wedding Vendors.
The guide shares wedding vendor marketing insights such as:
- Why diversity doesn't mean what you think it means — there's a lot more nuance than just race or sexual orientation
- Why diversity is about more than inclusive language and images
- Why a diversity badge or inclusion statement might hurt your business more than it helps
- How assumptions about your clients can hurt your bottom line
- How to avoid accusations of tokenism with your styled shoots or social media ads
- Tips for making your contracts more inclusive
- How to utilize social proof from existing clients to get even MORE diverse clientele from a range of backgrounds
Our goal is helping you create inclusive marketing campaigns that are good for your business — and good for the creating positive social change we all want to see.
Improving inclusive wedding language is something we're all working on
Producing this guide was such a big deal, that it made our founder Ariel decide to rebrand Offbeat Bride to finally get the word BRIDE out of our branding. We've always joked that “bride is an identity, not a set of genitals,” but the reality is that we can't talk about inclusivity when our name is exclusionary.
Rebranding is an expensive yearlong undertaking that involves lawyers, web developers, graphic designers, and server sysadmins… but when we say we can all do better, THAT INCLUDES US. Fall of 2022 we'll be rebranding to OFFBEAT WED. Stay tuned for more info!
For a short time only, the guide is FREE
Although the guide is priced at $39.99, we want everyone to have access to this powerful resource! So when you join our Offbeat Bride's Wedding Vendor Newsletter, we'll send you a coupon code to download the guide FOR FREE.
You should receive an email immediately with a link to download the inclusive marketing guide.
Be sure to check your Spam & Promo folders!