
Photo by Taura Horn Photography.
As I was watching Say Yes to the Dress (a show that I have hugely ambivalent feelings for) I had a bolt of clarity on why the Wedding Industrial Complex (WIC) is fundamentally flawed and dangerous. The problem is that the WIC skews how people negotiate personal identities.
Not an episode of Say Yes to the Dress can go by without someone uttering the phrase "feel like a bride." In the mainstream wedding media, this is why people plan weddings, so you can have this day where you "feel like a bride." It is a fleeting moment, just 24 hours long, that will never be replicated. Therein lies the key to the WIC fantasy: you will never get a chance to feel like a bride again so make the most of your wedding day. Since this is a one time thing, if you do it wrong, you never get a chance to do it right. Well, I want to call bullshit on that idea.
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