I don't know about you, but I get super inspired by hearing stories about successful and awesome indie craft businesses — how they got started, how they stay inspired, their hopes for the future of their business. Here's my interview with Iowa-based sponsor, indie crafter, and friend of the Empire, Dani Ausen of DaniAWESOME accessories.
How did you get the inspiration to go for it and start your own business?
In August of 2008 I was browsing an Urban Outfitters in Scottsdale, Arizona when I came across a collection of beaten up, mismatched, exorbitantly priced, and poorly built peacock feather hair clips and jewelry. I then had the thought that's launched a million crafting businesses: "I can do better than this." Continue reading »












