OBT member Ragani had her "Old Hollywood" style gala wedding last May in Oakland, CA. It was pretty spectacular, and I should know, because I was there.
Instead of sending out paper invitations she sent them via email — and they were quite cool. Here's her guest post about her experiences and advice on emailing wedding invitations. -Megan
In May of last year I launched our Wedding e-Promotion Campaign. Or at least, that is what it felt like. At the same time, we were launching an email self-promotion campaign a work, and the steps have been very similar.
Starting with that fact that about 95% of our guests have email accounts and use the internet enough to know how to use an online form, plus adding to it the expense of printing and stamping over 100 invites (with stamped RSVP cards too), and you get a good incentive to find a cheaper alternative using email. There are a bunch of online wedding related services (like "The Knot") out there that offer the ability to email your guest list, but after playing around with them, I found that they were rather clunky and limited in the ability to alter the designs to fit our more offbeat theme.
The thing is, I had already spent some time working on a fancy Save-the-date card, that turned into the invite (when I took too long fussing with it, to be honest), that was driving the entire design of the website and other potential printed materials, and wanted to still keep it a part of the invitation, even if it turned into electronic version (frankly, it looks better on screen than print anyway). You see, I work as a designer, so "branding" and "marketing" are a part of my every day life. Aesthetically, I like using the theme as much as possible, and the invites are a good way to introduce our guests to the nature of this offbeat wedding. I confess, I was attached to our "branding" and did not want to have a template drive the look of our email invites.
As it happens, my job was also looking for a way to announce our new blog and emailing our colleagues seemed the most targeting approach. Which is how I ended up learning about the variety of email services that are available online that assist you to send HTML email campaigns. And here is how I made our online invitations:
Continue reading "Creating email invites can save money, be eco-friendly, and still be personal" →