FAQ for advertorials

Where exactly do offbeat advertorials appear?

Your advertorial appears as a post on the homepage of offbeatbride.com, in-line with quality editorial content read by an average of 17,000 brides every day. As the advertorial ages, it moves down the homepage like a regular blog post, moving into the paginated archives after approximately one week. Offbeat advertisers are also featured on Vendors tab of the site, and will appear in any relevant searches.

In addition to appearing on the website, your advertorial is also pushed out to:

• Email newsletter (3000+ subscribers)
• Facebook page (18,000+ fans)
• Twitter (8000+ followers)

Are your advertorial rates monthly? How long will my business be on offbeatbride.com?

Rates for advertorial campaigns are for content that stays on offbeatbride.com forever. With advertorials, you'll receive the most clicks during the first week as your post moves down the homepage. After that time, your advertorial moves onto the second page of the site, but it will remain in the archives forever. Advertorials and sponsored posts are never deleted from the site, which means brides can always find them, and that the SEO value of the link goes on and on. If you're thinking "Huh? SEO?" keep reading.

"Six months after advertising, I still get TONS of traffic from Offbeat Bride — it's so great how my ads stay up forever; I'm still getting new clients from them." -Washington DC photographer

Does an advertorial on offbeatbride.com improve my rank in search engines?

Yes. While standard text ads and banner ads won't bring you SEO value, advertorial features include direct links that increase your site's PageRank and will help you show up higher in search engines like Google.

Ok, I understand SEO. What's your Google PageRank?

Offbeatbride.com (where advertorials first appear) has a page rank of 6.

"I'm sitting here speechless. Not only did Ariel manage to capture every single important aspect of our product, she presented it in exactly the easy, relaxed, hip style the collection represents but is so hard to put into words." -Wedding dress designer

Who writes advertorials?

We do, which is part of the cost of the advertisement. We treat our advertisers like PR clients, and offer our copywriting services as part of the advertising package. Ariel has over a decade of experience as an award-winning copywriter and web marketer for industry giants like Amazon.com, Disney, and Microsoft, and applies these techniques to your post. You give us the keywords you want linked, and tell us what features and benefits of your goods or services you want us to touch on. We then write the post about your product.

Do I get to approve the advertorial text before it's posted?

Nope. That's the "editorial" part of advertorial. We promise to hit on all the keywords, features, and benefits you specify, but we do so in our own words, in our own way. In four years of advertorials, we've yet to have a client who's unhappy with the post!

Do I get to choose the photo(s) you use?

Yep. Once your advertorial is approved, we'll email you information about how to submit the photo(s) you'd like us to use.

Can you help me figure out a fun offbeat promotion to go with my advertorial?

While we're happy to work with you to feature a promotion hosted on your site, for liability reasons we are not able to offer guidance on what promotion (if any) you should offer to Offbeat Bride readers. Ultimately, any promotion you offer to our readers is a business decision that only you can make — we don't feel it's our place to advise you on how to run your business.

Can I embed a video in my advertorial?

Yes, if you purchase a 5-photo advertorial.

Can I do a giveaway as part of my advertorial?

Absolutely! Linking to a giveaway on advertiser's website is a great way to give our clients a huge traffic spike. That said, we do not administer any giveaways — that is to say, we do not run giveaways that involve entrants leaving comments on our site. We find that our clients get WAY more traffic from their ad if we promote/link to a giveaway on your own website.

Can I do multiple advertorials?

Yep. Although the post is archived forever on the site, you're welcome to run additional advertorials with updated information, new promotions, etc.

Can I do an advertorial and a vendor listing?

Of course! In fact, if you purchase an advertorial, you receive a FREE 1-photo listing in our Vendor Guide (a $300 value!), or a year's extension on your existing vendor listing. You can purchase additional images for your vendor listing ala carte.

What's the difference between sponsored posts and advertorials?

They're the same thing. We're just confusing!