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How to broadcast your wedding live on the web: the materials

Back in March, one of my fabulous internet groups had several members who attended an expo in Chicago. ALL the members of the site had helped to fund raise, and everyone was excited about it. I decided try and stream it live, so all our online friends who couldn't be there could be participants. It was a resounding success, and everyone loved it. Why couldn't I use this same technology for my wedding?