Testimonial from an offbeat advertiser — complete with traffic stats!

Lara SwansonLara Swanson is a wedding photographer from Washington DC — and a repeat advertiser on offbeatbride.com. Like many indie business folk, Lara loves her web stats, she agreed to share some of her numbers with me, quantifying her experience advertising on offbeatbride.com. Got questions? Feel free to contact Lara to ask her about her experience!

VISITORS

Traffic from Offbeat Bride since Lara’s October 2007 ad:

  • Six months after her ad (April 2008) nearly 20% of referred site visitors still came from Offbeat Bride.
  • Visitors coming from offbeatbride.com view 30.49% more pages/visit than other visitors to Lara’s site
  • Visitors coming from offbeatbride.com spend 13.21% more time on the site
  • Visitors coming from offbeatbride.com bounce 58.18% lower than the site average

SEARCH ENGINES

  • “Offbeat Bride has sent me more visitors than search engines, which currently account for 23.51% of my total site traffic.”
  • “In the month after my first ad, traffic from search engines doubled. I’ve gone from 7.26% of my site traffic from SE in October 2007 to 23.51% in April 2008.”
  • “The traffic from all other targeted sites combined (area vendors linking to me, ads in local gay publications, DC-oriented magazine ads) is still less than the amount of traffic that Offbeat Bride continues to send!”

QUALITY OF LEADS

  • “Of leads from Offbeat Bride, I booked 80%.”
  • “At least two of my clients (non-Offbeat Bride leads) have become daily readers of OffbeatBride.com. I couldn’t ask for a better fit for my audience.”

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