What's to love about BHLDN and Vera Wang at David's Bridal

By on Mar 7th

One of Vera Wang's designs for David's Bridal

The San Francisco Chronicle interviewed me about the nontraditional perspective on two new wedding dress lines: Anthropologie's new BHLDN dresses and the Vera Wang designs at David's Bridal.

After checking out the new bridal gown line from Urban Outfitters called Bhldn, Ariel Meadow Stallings, who created the Offbeat Bride Bride website, found something to like. This is someone who wore a custom blue corset over a green skirt and a multicolored ribbon veil at her nuptials.

"In the Bhldn line, you'll notice a lack of structured taffeta and a welcome absence of the ubiquitous strapless white ball gown," she said.

"And I love that Vera Wang's designs are more accessible to brides who are into her vision. For years, budget-minded brides have fallen in love with Vera Wang gowns and have had them replicated by dressmaking shops in China, so this is a smart business move for her…"

Read the full article.