Professional florist and member of the Offbeat Bride Tribe Tiffany Saul aka. Ragdoll shares with us 15 insider tips that florists don't want you to know! Oh and PS: All photos in this post are from the Offbeat Bride Flickr pool — click the photo if you want to learn more about the flowers pictured.

So I am a florist who strictly does wedding work, cake toppers, centerpieces, floral dog collars, and the usual, all for brides on limited budgets. I was visiting a friend of mine at her work (a big money sucking floral shop) and I over heard some things that I could not believe.
A bride was doing a consultation and the florist she was talking to kept trying to "up-sell" or downgrade every idea the bride had! There was nothing wrong with her ideas at all, except for the fact that they wouldn't put enough money in the florist pocket. It was sick. But the sickest part about it was that the bride agreed with every bad idea that the money hungry florist said. By the time my friend finished her lunch break, her coworker added at least a couple hundred more dollars to the unsuspecting bride's budget.
So I felt that I needed to share some tips with you. Tips from an honest, budget friendly florist:
1. Before you go "bouquet crazy" learn what flowers are going to be in season at the time of your wedding.
2. Stroll around your local farmer's market. Talk with growers who sell cut flowers. Ask them questions, lots of questions. This tip is incredibly helpful if you are doing your own flowers.
3. Pick 3 florists to interview. No more — no less. Too many florists and you're drowning in info, too few florists and you're very limited.
4. When you first visit a potential florist DO NOT show them any of your ideas. Don't even tell them your budget. Just ask them questions, MANY questions, like…
- What styles are your mainstays?
- What is the typical budget you work with?
- If a flower is damaged/unavailable for my event, will you substitute it without my consent?
- Could I see your portfolio (of REAL weddings)?
- How many weddings do you book on a typical weekend?
5. Have a fairly solid idea of the blooms and styles you want. DON'T be talked down unless a reason sounds completely legit. Stuttering, "well," and other insincere answers means that you might need to find a different florist.
6. When you ask to see a portfolio — a "Teleflora" book doesn't cut it. You need to see real photos of actual weddings and events that the florist has done themselves. If your florist cannot provide a "look-at-what-I-did" book, DROP THEM!
7. Your florist keeps reassuring you that he can get you that tropical bloom you want even though it's not in season. Yes, it's true. He can. But the price is going to be any where between 3 and 5 times more expensive than when the flower is naturally in season!
8. Look online at wholesalers and become familiar with how flowers are shipped. For an example — Almost all Garden roses must be ordered as an entire case. That's almost 100 blooms! If you only want garden roses in your bouquet and no where else your florist is going to be stuck with about 80 garden roses. In most floral shops you will be charged for the full case not just what you use.
9. Florists really don't play the price haggling game too well. There are "industry standards" that dictate pricing. Most florists work on a 3x mark up. Over 75% of florists use a 5x mark up on weddings.
10. Learn about hidden charges, delivery fees, etc. If you want your florist to set up your arrangements you might have to pay for their gas plus an hourly fee.

11. Bring in your own ribbons and other floral accessories. Remember the price mark-up? A 2x mark-up is typically used on hard goods (ribbons, pins, etc.) so see if you can supply your own. That way you only pay for them once.
12. It's okay to lie to your florist. Instead of paying a ridiculous amount for a ring pillow to get jazzed up with flowers, order an extra corsage and simply pin it to your ring pillow! It will cost you way less. You can also do this with flower girl baskets.
13. It's also okay to lie to the wholesaler. Really. Most wholesalers will not sell to the public. So try telling them that you're a church needing flowers for an event. You won't go to hell and you'll receive that amazing wholesale price. When I first started working for myself I had to use the church line a few times.
14. DO NOT pay for petals!!! Have someone pick up a bouquet at a supermarket and have fun destroying the blooms yourself. It's an amazing stress reliever and you will be happy knowing that you didn't waste $10-$20 for someone else to rip them apart.
15. DO NOT bug the heck out of your florist. Limit your phone calls and resist the urge to just "stop by". The last two floral shops I worked in would tack on extra charges to "picky" and "bitchy" brides. Bridezillas pay more.

There are soooo many more tips and little hints, most are trivial, but these 15 are the biggest areas where brides loose money. If you need help or have some questions- I'll be more than happy to help. I'm a bride too and I want all the truth that I can get!
Editors Note: Because I know you'll all want to know, Tiffany is located in Virginia but since she is a college student she can't travel far. If you are having your wedding in areas of Chesterfield, Chester, Midlothian, Colonial Heights, Petersburg, and most parts of the Greater Richmond Area than you are lucky enough to be able to hire this honest little bad-ass!












Comments on "How to not get screwed by your florist, by Tiffany Saul"
24 responses to this entry · Comments feed (RSS 2.0)
Roxanne
March 16th, 2009 · 6:08 AM · #
Awesome!! Thank you so much!
kat
March 16th, 2009 · 6:31 AM · #
this artical is fantastic! i wish it had been up this time last year so we didnt get screwed over by or florists! they literally convinced me to go for something i didnt really want..and when the flowers arived on the day they were NOTHING like how i'd discribed. oh well..it really didnt matter in the grand scheame of things and they flowers were 'nice' just not what i wanted! booooooooooooooooooooooooooooooooooooooooooooo
Jane
March 16th, 2009 · 7:09 AM · #
So flattered you used one of our pics for this article… I can honestly say that I have nothing but praise for my florist. The first thing she asked..unlike all the others…. was how much was my budget? She then managed to come in under budget (she said that that would give me breathing space to cover unforseen floral needs, and she was right!) and gave me exactly what I had asked for. This was especially difficult as I knew exactly what I wanted and would not be swayed but she didn't really try to change my mind anyway. She was careful to meet all the "special needs" we had too, my mother is allergic to Lillies (Calla's are ok)chrysanthamums and any highly pollenated and scented blooms, so filler flowers were a difficult issue.
As for what my flowers looked like… all I will say is I shed my first tears of the day when I saw my bouquet… it was stunning… and the rest were equally so. I think if you find a florist that works for you, shout their name from the rooftops… because mine was just an unassuming little local shop and she doesn't get the volume of work she deserves… and yet she produced the most amazing work for a tiny budget!
Claire
March 16th, 2009 · 7:38 AM · #
Yay! You featured our flowers (pink, orange, yellow and green bouquets)
I can not speak highly enough about Nellie's Wildflowers (http://nellieswildflowers.com/) in Davis Square, Somerville. Joyce was an absolute light to work with and was so up front with me about what was in season and what could work and what wouldn't. I would recommend her to anyone!
courtney
March 16th, 2009 · 7:47 AM · #
Amen! The first time I got married, I only needed bouquets, corsages and bouts. I had $300.00. I went to three florists that did exactly what Tiffany said–tried to convince me I needed centerpieces and arrangements for the church, etc. One of them reluctantly put together a bouquet/corsage/bout quote for me and it came in at $1200!!!. I finally found a floral designer who worked out of a studio instead of a shop and I said "Look, this is what I need, this is the style of my wedding, and this is my budget." I had GORGEOUS flowers, she delivered them personally and even pinned the corsages and bouts for me, and the bill was $275.00. Because I didn't care about what flowers she used (only colors), she was able to accomodate me.
Don't ever let a vendor dictate to you. If they won't listen to you, it's time to spend your money elsewhere.
Beti
March 16th, 2009 · 8:35 AM · #
Hurrah for honest vendors! Tiffany, if I were near you, I'd totally hire you (after dutifully interviewing two other florists, of course!
Thank you for the info! Good luck with your schooling!
britt
March 16th, 2009 · 9:16 AM · #
So true! For our wedding I just wanted bridesmaids bouquets, a bouquet for me, three simple corsages and a crown of silk daisies for the flowergirl. I tried to go really local but the place quoted me $1,300 for 6 bouquets, 3 corsages consisting of daisies & hydrenga!! I went to another local shop but it was a chain of local shops, $450 for everything and she helped pick out flowers and even included hand-dyed orchids in my bouquet to set it apart & gave me extras for my hair. The other place didn't even sit with me to look at flowers, they just tossed me some books. I get the feeling the 1st place didn't want to really do it because it wasn't the whole big event with centerpieces & church.
Jx
March 16th, 2009 · 9:33 AM · #
lovely article! great information – this one is going in the file!
vanessa
March 16th, 2009 · 1:25 PM · #
great article! no one wants to be taken advantage of.
but you could be disappointed if you try out #13 at some places. i worked for a large floral wholesaler and they ALWAYS asked for a tax exempt number thus proving your business or organization is legit.
Jenny
March 16th, 2009 · 1:39 PM · #
Oh, the farmer's market idea is great. I was planning to get my fruit from the farmer's market so it's as fresh as possible. I didn't even think about flowers!
Liz
March 16th, 2009 · 1:50 PM · #
Wow, such great advice!
I actually wasn't considering a florist, but now I may actually at least have a few pretties, and feel better that they didn't stick it to me.
Thank you so much!
Sarah
March 16th, 2009 · 2:07 PM · #
Great article! I was lucky that i ended up with a great florist for my big day (Kendra at Loves Me Flowers in Seattle) however did meet with a few others that I ran far far away from– and they were some of the top in the city! It's so hard to make these hires– as you only do it once and have such little expirience to fall back on. Posts like these are so helpful!
Katie
March 16th, 2009 · 4:32 PM · #
Dang, will you do a podunk little town like 45 minutes-hour away from Richmond? You sound awesome!
Kate
March 16th, 2009 · 6:16 PM · #
We met with two florists. The first, who came highly recommended, sat us down, stared at us and asked what we wanted. When I said I was unsure, she pulled out a book- not pics of her works- and told me to flip thru and find what I like. Completely unhelpful. Guess she was used to brides storming in with everything already planned. The second one had a ton of ideas, showed us examples from flowers in the store and gave us a good price. But then she stopped returning my calls and disappeared, and another woman has replaced her. We'll see….
Actually, wait, we almost met with a third- but they wanted $50 for A CONSULTATION. If you booked them it was taken off the bill, but if not it was gone. We left pretty quickly after hearing that tidbit.
Sandy
March 16th, 2009 · 6:29 PM · #
Yup great article, my friend did somethin fun about the church flowers. So she found out that there will be a couple that will be married in the same church before them, and there's another one after. So she contacted the other couples and the three couples pay for one floral decoration for the whole day ! Smart ..
Anne Marie
March 16th, 2009 · 6:36 PM · #
Due to my flower allergy we aren't having fresh flowers at our wedding, but these tips are helpful for other things as well! Thanks for this post, I'll have to pass it on to my fellow brides/grooms that are going to hell and back with their flowers.
bicyclegirl
March 17th, 2009 · 3:23 AM · #
thanks so much! brilliant article. i have been putting off going to florists, but now i feel equipped!
RC
March 17th, 2009 · 4:25 AM · #
You can get your wedding flowers for wholesale prices by saying you're doing it for a church event. You just have to coordinate with your church to have them order your flowers for you so the tax exempt and wholesale stuff is really legit. This is what I did.
As this article mentioned, make sure you understand how flowers are standardly sold in the wholesale realm, ie. 8 bunches per box or whatever, since you will most likely have to order per box.
Whatever donation you give to your church for their assistance with ordering your flowers will be well worth it to get their wholesale pricing.
Cap Square
March 17th, 2009 · 7:25 AM · #
As a business owner and florist I am actually affronted by this note. Yes there are some florists who are in it for the money and will try to talk brides into more expensive flowers but most of us are not that way. (and they are easily felt out if they do practice poor business pratices)
I do charge 45.00 for a consultation. The reason? 45.00 is a minimal amount when you actually receive a full consult with me. I offer websites and information to help you save money on your whole wedding. I show how certain days of the week can be cheaper for you to get married on. I offer 3 hours of my undivided attention to you and your needs to get exactly what you want for the budget you are working with. Each estimate my customers receive has at least 4 different options that the bride can mix and match that will allow her to make her own choices and go up or down in price for each piece. It usually takes 7 – 8 hours of my time and efforts to give my brides all the information I feel she deserves and needs to make a good decision that works within her budget. 3 of of those hours are with the bride at the shop and taking a tour at the local wholesalers to see the whole color and flower pallete available. That works out to about $6.00, under minimum wage I might add for my hourly time.
I encourage my brides to contact me at any time and offer my cell for contact on weekends. I do not charge extra for brides that are picky or that call often. I am creating the flowers for the most important day of their lives. I want as much information as she can offer so I can make her day perfect.
Every wholesaler I know would ask for a Tax ID slip listing the church and or organization for which you are trying to buy flowers. Lying is never good business practice!
Tara
March 17th, 2009 · 7:29 AM · #
Awesome article!!! I'm printing to use as a resource! Money hungry vendors may make more per sale, but honesty like this is what gets referrals and call backs time and time again! thank you thank you thank you
Ariel
March 17th, 2009 · 9:04 AM · #
Given the number of incendiary/hateful comments we're having to moderate on this post, this is clearly a hot topic — especially for florists. (CapSquare: thank you for being one of the few to be even-tempered and constructive in your feedback.) Trackbacks/pingbacks are still open if you'd like to discuss the subject on your own blogs, but comments are now closed.
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Hiisi
June 18th, 2009 · 2:22 PM · #
As someone working part time in a flowershop, I must say most of this is true. But I would like to add couple points, from our side of the cash stand:
When you order a wedding bouquet and hear the price, don't be suprised it's more than your average rose bouquet for your grandmother's birthday. There's a lot more time put into your wedding bouquet. Also the ribbons and pearls and such aren't free, as said. We are not (or I think atleast most aren't) trying to rip you off, we're asking compensation for the time used to perfect -your- bouquet. It's not like it's going to magically appear out of thin air.
Another thing I'd like to note is this: When your florist asks if you want bouquets for your mother, mother-in-law and so on, PLEASE, do tell us if you don't want. We only ask because some brides might not have thought of these things, or forgot in the hassle of explaining what kind of bouquet they want. Since we're in the business, it's our job to ask – we are NOT trying to force you to buy more than you want (if your florist is trying to force you to buy what you don't want, escape!). It's time saving for you and us, when you don't have to storm back and forth and add people on the flower list.
If you did forget to add someone or something, don't be ashamed to come back and add, though – the earlier you do so, the better it is for us (and you). We wouldn't want to end up in a situation where we have to tell you we can't do a bouquet for your mother-in-law, because we can't get more flowers in time. We don't grow the flowers on our backyard, we order them, and that's probably the case with most florist shops.
And a hint for getting the exact bouquet you wish: Bring pictures. It's easier to see what you mean by "simple and modern" when you have a picture. Your modern might be completely different from the other bride's opinion of modern. Also, if you want certain color, bring example, be it small piece of your dress' fabric or a serviette. It's sometimes difficult to hunt down the exact shade of pink you wish to use, and it's especially difficult if we have nothing to compare to. If you don't have any ideas what you want, that's alright too, the person doing the wedding flowers has done plenty and seen many ideas, and skips through wedding albums regularly to see the new trends. But you can hardly blame her if you say nothing, don't know what colors or flowers you like when asked and shown and she can't come up with anything that pleases you. This might be the reason Ariel had to start moderating the messages. It can be difficult to fish out what the bride wants if she brings no pictures herself, and everything you show to her only makes her shrug, and it ofcourse causes frustration both ways.
Thanks for understanding! We always do our best – a shop that didn't would soon be out of business, but sometimes collapses happen. Most of them could have been avoided and that saddens us. A happy customer is the best advertisement for us and it also gives self confidence to the maker when the bride is happy with the flowers!
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