Target Women: Jewelry!
WTF!?
By
on December 17, 2008
41 Responses
This isn't about weddings, but it totally relates — you'll see. And then you will laugh and laugh.
About Ariel Meadow Stallings
Author of Offbeat Bride: Creative Alternatives for Independent Brides, Ariel acts as the publisher of all the Offbeat Empire websites. She lives, loves, and dorks out hard in Seattle, WA.
Amy said
Classic!! I love it. It's so true. Jewelry says.. "you have a vagina and I figured as a feminist if I bought you sexy undies you'd get offended so I bought oyu this safe bracelet that's really shiny because I couldn't muster up enough thought to give you something orginal that you'd really really like… like salsa dance lessons or a copy of "Offbeat Bride" or even a shopping spree at MAC (because that's what a girl really wants).
Thanks Ariel for making me laugh this morning. I needed it!
blablover5 said
Hurray more Infomania form Sara. I love these things.
Have you seen her wedding show one? Or the cleaning one? Oh there's also the birth control one.
Okay so maybe I have a slight girl crush.
Ariel said
OMG, how could I miss the wedding show one?!
Lots more Target Women vids over here.
Danielle said
My man and I always laugh when those commericals. He'll turn to me and say "I'm sorry I not love you enough because I not buy you an overpriced piece of carbon that most likely is tainted with the blood of oppressed Africans". And I'll reply, "Well, it really does hurt me that you don't expect me to conform to sexist, commerically driven stereotype, but I'll forgive you."
Chris S. said
Hah! It's true. I am always bothered by those commercials because it assumes that all women are interested in the same sort of thing. I love jewelry, but it better be reflected of me (something no diamond ever will!)
Kara said
"I guess we'll be having the sex now."
Awesome.
Malyss said
Wow. I had never heard of Sarah Haskins before, but after watching a couple of clips…she is the awesome. I love her.
Vana said
Ha ha ha I love the wedding show one so much !
Rachel said
I find it funny how appalled people when they find out that Tom didn't buy a diamond for my engagement ring and how they never believe him when he tells them that I specifically asked for NO diamonds.
I had on ex buy me diamond earrings which I never wore and eventually lost. His reasoning was "that's what all women want and what all men are supposed to buy them." WTF?
Maggie said
HA! Thanks for posting. I needed a good laugh. "I was worried that I was a boring guy in a sweater." Now I'm going to go watch all the others.
Caressa said
hahahaha that was a good one!
megan said
YES!!! I was JUST talking about this the last night w my friends (guys & girls) and we asked the guys if commercials like that make them feel like they need to buy us jewelry. A resounding NO was heard. For all their hard work- their advertising just ain't working.
Thank god, bc if my husband got me that "diamond journey pendant" bullshit- I'd fucking chuck it at his head and then make HIM wear it.
laura said
ha, I love current tv.
and I agree, no mall jewelry for me please.
rodrigues said
That hit the spot…. I'm still laughing at "jewelry face."
I guess I'm lucky that I don't have cable and I haven't seen any of those wedding shows… was the "Bulging Bride" serious? Is that a real show? They take normal looking people and tell them they've got "tons" of work to do?!? Insane.
Samantha B said
My soon-to-be fiance (The proposal is coming soon! I can sense it!
) and I were *just* talking about this last night.
We've been together for four years (and lived together for about 3.5) and he's never once seen me eye-balling jewelry or talking about jewelry or buying jewelry or anything like that.
In fact, he's heard me talking about how much I HATE mall jewelry. We've discussed, at length, about how important it is to me that if/when he should decide to propose that my ring be UNDER $500 and antique/vintage. We even went to the antique store at the Pike Place Market and looked at their rings.
With all of that background, you'd think he'd know that diamonds and bling just aren't my thing. …But the ad man got to him, despite it all!
We were watching television and it was back-to-back "BUY YOUR WOMAN JEWELRY OR SHE WON'T LOVE YOU!" commercials. He stopped and looked at me with sincere concern in his eyes and he was like, "You don't want that, do you?… Because I want you to be happy and I already bought your Christmas gifts but if…"
His concern was sweet but totally ridiculous. As soon as the commercial was over and the sentimental music stopped playing he realized how silly his question was and we both cracked up.
It was kinda scary how effective their advertising really is. If those commercials can make my wonderful boyfriend, who knows me inside and out, actually think that I might *want* some crappy mall jewelry or that my feelings would be hurt if I didn't get any, I can't even imagine how many less-in touch men fall for it.
Kate said
LMAO- Now I have to watch all her other videos, too!
elizabathory said
Oh dear. I now have another addiction to feed. I love this Target Women thing… Thanks!
DQ said
Oh SamanthaB I hear you!
Despite repeated conversations where I insist I don't really like diamonds, and I really don't want a diamond engagement ring – I am 95% sure I will end up with a diamond, because it is what HE feels he should and wants to give. Not sure where he got that idea from, because he is normally so cool about everything, but he gets really het up about girls who don't want diamonds, and ask not to have diamonds etc etc
Ragdoll said
argh. . . . mall jewelry. My engagement ring is a family heirloom. Being that is is over a 150 years old, it needed to be re- banded. Every f&*^%&g jeweler we were referred to said "lets melt it down and redesign it into something more modern" "here's a book of our styles , if you see something you like , we'll turn it into that" "why don't you buy a larger diamond?"
I almost ripped a guys head off at one store. He didn't even wait for me to tell him what I wanted done to the ring. He started off pointing out "flaws". Oh , we were even offered a discount on a "diamond journey pendant" if we would sell the ring to them.
The jewelry industry is a joke , I'm glad this was posted!!
meghan said
Hah, I am soooo glad my boyfriend of 4 years understands that if he gets me a big old chunk of carbon for my ring, he's more likely to be decked than kissed.
Besides, we're way too open with each other, and I know the ring he's getting me…beautiful, emerald, and only about $300…but goodness it's a beautiful thing.
My parents love that we're not so traditional a couple, especially since they know we don't expect them to pay for my wedding!
Rozi said
I've told my other half that he is NOT to buy me diamonds and any rings he buys has to be ethically sourced. My engagement ring is a claddaugh (spelling?) and I bought him a more manly one when I went away with my family to Ireland. He also wears a pentangle ring (he's a raging pagan). I wear a couple of plastic and wooden flower patterend rings (probably both entirely unethical *sigh*) and I love silver jewelry, but I hate all that diamonds are a girl's best friend bullshit. Seeing as A) There's rarely any assurance that they're conflict free and B) They're crass, blingy and just plain boring. And not that valuable as it turns out.
Mike knows better than to get me one!
Plus we're poor. Natch.
De said
We have the ongoing joke of "if you see something shiny bring it home to me", and I am quite the magpie – but it truly does extend to all things shiny, and not just jewelry:
Ohh look at those hubcaps!Want!
*Gasp* a silver ipod!
Ooooh, that bowling ball sparkles!!
EEE! Glitter Confetti!
And judging by what shiny things I buy myself, I am *not* a diamond girl. In fact, I'm generally not a gemstone-on-my-finger girl.
I *am* a girl in love with words and language, and small sentimental things full of meaning….
So my engagement ring is a rose gold band with an inscription…on the outside.
Marissa said
I love how the women in those jewelry ads look like they just got an instant lobotomy.
Amanda said
roflmfao
Ummm, yeah..that was way too funny. All though I like the sing language commercial (i just took a sign language course, and I can kinda understand it without subtitles) although it always makes me wonder how the hell they communicated before.
Brandi Thompson said
You have to see the yogurt one. That one had me falling out of my chair laughing, because it's so hysterically true.