Target Women: Jewelry!
Posted by Ariel · WTF!?

Classic!! I love it. It's so true. Jewelry says.. "you have a vagina and I figured as a feminist if I bought you sexy undies you'd get offended so I bought oyu this safe bracelet that's really shiny because I couldn't muster up enough thought to give you something orginal that you'd really really like… like salsa dance lessons or a copy of "Offbeat Bride" or even a shopping spree at MAC (because that's what a girl really wants).

Thanks Ariel for making me laugh this morning. I needed it!

OMG, how could I miss the wedding show one?!

Lots more Target Women vids over here.

Hah! It's true. I am always bothered by those commercials because it assumes that all women are interested in the same sort of thing. I love jewelry, but it better be reflected of me (something no diamond ever will!)

Wow. I had never heard of Sarah Haskins before, but after watching a couple of clips…she is the awesome. I love her.

I find it funny how appalled people when they find out that Tom didn't buy a diamond for my engagement ring and how they never believe him when he tells them that I specifically asked for NO diamonds.

I had on ex buy me diamond earrings which I never wore and eventually lost. His reasoning was "that's what all women want and what all men are supposed to buy them." WTF?

hahahaha that was a good one!

ha, I love current tv.
and I agree, no mall jewelry for me please.

My soon-to-be fiance (The proposal is coming soon! I can sense it! ) and I were *just* talking about this last night.

We've been together for four years (and lived together for about 3.5) and he's never once seen me eye-balling jewelry or talking about jewelry or buying jewelry or anything like that.

In fact, he's heard me talking about how much I HATE mall jewelry. We've discussed, at length, about how important it is to me that if/when he should decide to propose that my ring be UNDER $500 and antique/vintage. We even went to the antique store at the Pike Place Market and looked at their rings.

With all of that background, you'd think he'd know that diamonds and bling just aren't my thing. …But the ad man got to him, despite it all!

We were watching television and it was back-to-back "BUY YOUR WOMAN JEWELRY OR SHE WON'T LOVE YOU!" commercials. He stopped and looked at me with sincere concern in his eyes and he was like, "You don't want that, do you?… Because I want you to be happy and I already bought your Christmas gifts but if…"

His concern was sweet but totally ridiculous. As soon as the commercial was over and the sentimental music stopped playing he realized how silly his question was and we both cracked up.

It was kinda scary how effective their advertising really is. If those commercials can make my wonderful boyfriend, who knows me inside and out, actually think that I might *want* some crappy mall jewelry or that my feelings would be hurt if I didn't get any, I can't even imagine how many less-in touch men fall for it.

Oh dear. I now have another addiction to feed. I love this Target Women thing… Thanks!

argh. . . . mall jewelry. My engagement ring is a family heirloom. Being that is is over a 150 years old, it needed to be re- banded. Every f&*^%&g jeweler we were referred to said "lets melt it down and redesign it into something more modern" "here's a book of our styles , if you see something you like , we'll turn it into that" "why don't you buy a larger diamond?"
I almost ripped a guys head off at one store. He didn't even wait for me to tell him what I wanted done to the ring. He started off pointing out "flaws". Oh , we were even offered a discount on a "diamond journey pendant" if we would sell the ring to them.
The jewelry industry is a joke , I'm glad this was posted!!

I've told my other half that he is NOT to buy me diamonds and any rings he buys has to be ethically sourced. My engagement ring is a claddaugh (spelling?) and I bought him a more manly one when I went away with my family to Ireland. He also wears a pentangle ring (he's a raging pagan). I wear a couple of plastic and wooden flower patterend rings (probably both entirely unethical *sigh*) and I love silver jewelry, but I hate all that diamonds are a girl's best friend bullshit. Seeing as A) There's rarely any assurance that they're conflict free and B) They're crass, blingy and just plain boring. And not that valuable as it turns out.

Mike knows better than to get me one!
Plus we're poor. Natch.

I love how the women in those jewelry ads look like they just got an instant lobotomy.

You have to see the yogurt one. That one had me falling out of my chair laughing, because it's so hysterically true.

@the other Samantha B:

It must be something in the water!

I like titanium, too, but I'm a bit of a cheesy romantic under my bad-ass exterior, and I *really* like the idea of an antique ring. Not only has it stood the test of time (sturdy AND still fashionable), but it has a story behind it– a MUCH better story than "…We were at the mall and I saw a mass-produced ring that was within our budget and it had a big diamond in it so we bought it."

Plus, I wear my grandmother's 1945 white-gold engagement ring on my right hand and I have no intention of ever taking it off, so I want my engagement ring and wedding band to be complimentary…

This is brilliant!! Thanks for posting it! I loathe all of those jewelry commercials. They're so manipulative, and so many people buy into them! I actually had someone tell me that my engagement couldn't be official because I had a ruby ring and not a diamond, because "an engagement ring HAS to be a diamond!"

Ragdoll –

Do NOT give up that ring! It's an antique cut and no one makes them like that any more.

I have an heirloom ring myself, just over 100 years old (an "old Euroean" cut), which has passed down from mother to daughter; I'm the 4th generation of women to wear it.

We went to a artisan jeweler (to get custom wedding bands – that's the one material thing that's going to last from the wedding, so it's the one thing we're going to splurge on) and they went ga-ga over it. You don't have to live with mall jewelers (who are probably pushing you buy more because they're desperate for a commission right now) dissing your ring!

I recommend that anyone who doesn't want to buy a new diamond get one of their family's rings and start a tradition themselves. I never got what the big deal was with diamonds until I had one on myself. It. Is. Beautiful. 100 years old, worn and knocked around by 4 women, and it still sparkles like a mini fucking disco ball. I love it when the light hits it right and my hand is suddenly casting tiny little rainbows everywhere. Turns out compressed carbon is a pretty amazing substance. Hopefully by the time I get to pass it on man-made diamonds will be cheap and plentiful.

-Hibryd-
That ring is my baby , so glad to see someone else using an old family jewel. To me , letting it go to waste is the same as a blood diamond. Besides , If it has lasted all through the decades , and even made it through the Great Depression unscathed , it must be special.

bwahahaha thanks for the laugh. I've been slowly building up annoyance at all the jewelry ads on tv these days, and I don't even watch that much.

Despite repeated conversations (that he claims too not remember) that I wanted a non-traditional engagement ring should we ever get engaged, my fiance proposed to me outside the freakin' jewelry store because he was so petrified about buying the wrong ring, then acted disappointed when I walked right past the diamonds and over to the much prettier (in my opinion) and much cheaper colored gems. In the end I selected a star sapphire (which turned out to be more romantic b/c sapphire is his birthstone) set in a one of a kind setting that despite it's originality ended up being only $600 dollars. And despite the fact that this ring means much more to me than some crap diamond ring, that he would have probably felt might never be big enough, when people ask to see my ring, and I proudly thrust my star reflecting blue ring with the one of a kind setting in their face, they still cringe and comment on how he was too cheap to buy me a diamond!

I freakin' love Sarah Haskins =]

Awesome. I think my favorite line is, "Diamonds are forever. Like roaches."